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The Magic Johnson Foundation

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The Magic Johnson Foundation, founded by Earvin “Magic” Johnson in 1991, works to develop programs and support community-based organizations that address the educational, health and social needs of ethnically diverse, urban communities. It is recognized as a nonprofit public charity under section 501(c)3 of the Internal Revenue Code.

Founder, Earvin Johnson’s motto is, “we are the communities we serve”, and his charitable activities as well as his business ventures are guided by the power and principle of continually focusing on representing and serving ethnically diverse, socio-economically challenged urban communities.

Since its inception in 1991, the Magic Johnson Foundation has had a significant, impact towards positively changing the face of urban, minority communities. Their programs and services are dedicated to harvesting an affirmative affect on community revitalization by eliminating negative cultural barriers; advancing economic and social equality by engaging minorities in every aspect of their communities; increasing academic and innovative achievement; raising AIDS/HIV awareness, treatment and prevention; the creation of positive emerging leaders; and promoting collaboration and alliance among all sectors of the community (businesses, educational institutions, legislative, community and faith-based organizations, and policymakers).

http://www.magicjohnson.com/foundation